Corporate Social Responsibility
The foundation of wise companies
CSR is...
A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment
(European Commission)
And CSR should be…
Mainstreamed in the business operations and in the company’s interaction with all stakeholders
(CSR Europe)
“Ultimately corporate social responsibility is about the bottom line. If a firm wants to recruit the best talent, if you want more customers to buy your products and services, and if you want to attract more investment, then a company must be aware of corporate social responsibility. And this all translates to the bottom line.”
-Mike Rake, Chairman, KPMG International
Companies that successfully integrate CSR within all areas of their business stand to gain financial and social benefits through the identification of new business opportunities, the strengthening of their brands and corporate reputation, the attraction and the retention of top employees, and recognition as trusted partner. Successful CSR integration also creates a climate that can enhance public acceptance and support.
At the same time, business that approach CSR integration without rigor, discipline, strategy and wisdom can find themselves at a disadvantage. Companies that raise false expectations, discount the complexities of operating in a global economy, neglect to ensure that resources are wisely deployed, or fail to act in a consistent manner may find themselves paying a price that is both great and disruptive to their business.
